Designing the Web, with Love.

Love is the only sane and satisfactory answer to the problem of human existence.

~ Erich Fromm

brands that trust us

  • The Hopi Tribe
  • FanSided
  • Avnet
  • The Little Gym International
  • First Things First
  • Jewish Tuition Organization

Positive What?

Positive Element.

Positive Element has been the online home and web design agency of Betsy Cohen for most of this century. Positive Element clients hire us for digital strategy, custom web design, application development, UX and product consulting.

We do it all with love.

4.9

Client Rating

Longevity. Return customers. Referrals. These are signs of quality service and great products.

Who

Betsy Cohen is an accomplished and results-oriented web design and product management executive, and principal strategist at Positive Element. She is an empath, which aids her in her work and expression of her passions for human-centered design, building useful things, collaboration, process, and organizational psychology.

full bio & resume

Brands that I’ve Had the Privilege of Working With

  • The Little Gym International
  • The Hopi Tribe
  • First Things First
  • FanSided
  • Avnet

Brands that I’ve Had the Privilege of Working With

FanSided
The Little Gym International
The Hopi Tribe
First Things First
Avnet

Testimonials

  • positive-element-testimonial
I don’t think I’ll ever be able to truly vocalize my appreciation for everything. You made me better, just like you made our team better every single day. You played such a crucial role in our development, encouraging us to be vulnerable, to think and talk things through. I don’t think there’s anyone I’ve worked with that’s had the impact you’ve had.
Michael Castillo
Product Designer, FanSided
It takes a special kind of person to support and challenge their peers. Betsy does just that and everyone she works with is better for it.
Ashley Young
Social Media Dir., Minute Media
Betsy is great to work with, a total team player who genuinely cares about the product and people she works for. She takes great pride in all her work and is always willing and eager to help in any way she can.
Carla Lawson
Client Partner, Salesforce

do you love your work? We Do.

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