Designing the Web, with Love.

Love is the only sane and satisfactory answer to the problem of human existence.

~ Erich Fromm

brands that trust us

Positive What?

Positive Element.

Positive Element has been the online home and web design agency of Betsy Cohen for most of this century. Positive Element clients hire us for digital strategy, custom web design, application development, UX and product consulting.

We do it all with love.


Client Rating

Longevity. Return customers. Referrals. These are signs of quality service and great products.


Betsy Cohen is an accomplished and results-oriented web design and product management executive, and principal strategist at Positive Element. She is an empath, which aids her in her work and expression of her passions for human-centered design, building useful things, collaboration, process, and organizational psychology.

Brands that I’ve Had the Privilege of Working With

Brands that I’ve Had the Privilege of Working With


do you love your work? We Do.

Let’s Build Something Together.